Erin Sparrow

Erin Sparrow is the owner of Sparrow and Wilde, a small business selling licensed merchandise for authors and other creators.

Erin started Sparrow & Wilde in June of 2022 as a side hustle selling mainly print-on-demand apparel. In May of 2023, Erin signed her first author licensing contract with Sarah J. Maas, which allowed her to design and sell merchandise based on best-selling book series like A Court of Thorns and Roses.

Since then, Erin has signed with seven other authors, and expanded the Sparrow and Wilde product line to include temporary tattoos, accessories, and more. Erin has also collaborated with podcasts, influencers, and other businesses to create mutually beneficial partnerships.

Sparrow and Wilde is now the Merchandise Coordinator for Fantasy Fangirls Podcast and is the Official Merchandise Partner for Rain & Revelry's Dragon Gauntlet event in 2025. Erin has also designed temporary tattoos for the Whimsy Gossip ACOTAR fanfilms, and fulfills merchandise for a Colorado small business (Neon Blonde Hair Salon). Erin was able to quit her 9-5 job as a CPA in early 2025, and now focuses on Sparrow and Wilde fulltime.

And during the growth of Sparrow and Wilde, Erin kept track of every step of her process. In April 2025, she launched a 6-week course to help others build shops of their own. The course focuses mainly on Etsy & print-on-demand (as that is how Erin started her shop, and is a great low-risk/low-cost way to start), but also discusses author licensing, social media, and scaling.

Each week also has a business section (business formations, state sales tax, insurance, intellectual property, etc.), to help members have the tools to start their creative business off on the right foot.